YRII by the Artist G$, based in New York, runs via a collective of four young and talented entrepreneurs.
Adeline, a Harvard MBA graduate, heads finance and keeps the cash flow positive. She likes to run in her spare time and prefers working over socializing. She values high fashion, fitness, discipline, and a great pair of shoes. Her favorite shoes are her Hoka Bondi running shoes and the Valentino's her mom gave her for her birthday.
Fashion designer Felicity graduated from F.I.T. and draws her inspiration from Viviennne Westwood and Virgil Abloh.She feels her cutting edge sense of style is wasted on t-shirts and hoodies, even though she knows that’s how Virgil started, and can’t wait until she can cut and sew for YRII. Her mission in life is to make clothes so that the girls of the world will always have something great to wear.
Lina learned marketing from several years in as head of social media at Red Bull and believes all a brand needs is a great product and a great story to capture the hearts of the people. On principle she likes to build first class relationships with YRII customers to help provide excellent customer satisfaction. She likes to listen to her consumers and responds to every comment personally. In her spare time likes to attend Heavy Metal and Rap shows. She also just broke up with her boyfriend and is now focusing on her career.
Jordan makes the beats. He likes to keep it simple by only using Garage Band and Tik Tok voice samples for his tracks. His favorite artist is Skrillex and attends Ultra every year in Miami to get his face melted off by his favorite DJ’s. He values creativity and when he makes beats, he posts them and lets other people decide if they are good or bad, and while they are deciding, he makes more beats. His main theme for creating music is the idea of living in abundance.
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All beats made by Jordan who only has two rules, GarageBand samples and Tik Tok voices only.
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